About Us
We believe success follows well-timed, highly-focused action.
Websites Have Been Foundational Since Day 1.
Our founder, Jeff Baker, has been working in the website world since 1996, when he started a consulting company called InterDevelop. For many years, building great websites and helping clients with any web based problem, was just a side business. But in 2014, Jeff decided to branch out on his own. And that’s when ShoesOptional began. For years the goal of ShoesOptional has been to build websites that will help our clients share their business and their passion with the world.
But Our Clients Needed More Than Just A Website
We’ve realized that our clients need more than just a great, mobile-friendly website. They need a laser-focused, well-executed marketing strategy.
Our Clients Needed Social Media, Content, and Google Ads
And They Came to Us for Help
Over time we began to see that our clients needed more than just a website. Many of our clients would often ask us to help them with other digital efforts, like blogging, social media, and even Google Ads. We became the single point of contact for all things digital. We are often top of mind for our clients when it comes to anything related to the web.
Their Marketing Efforts Weren’t Focused
And They Needed Us to Guide Them
We also noticed that despite having well-designed websites many of our clients struggled to grow their businesses. As we looked more carefully at their marketing efforts we found that most of them took a shotgun approach to marketing their business. They would post on Facebook here and there or write a blog once a month. But there were many pieces missing from their marketing puzzle.
They Wasted Time, Energy, and Money on Different Marketing Companies
And They Needed All of Their Marketing Efforts Covered Under One Roof.
Other clients would waste time, energy, and money running between different companies to cover all of their marketing needs. They had one company that ran their social media. One that took care of Google Ads. They had a cousin that was helping them write blogs. Then we were taking care of their website. Their marketing efforts were scattered and messy. And they saw little to no return on their investment.
We realized that we could do more for businesses than just build great websites. We could help people transform their marketing efforts into a comprehensive strategy that would help them stay focused.
And That’s How The Marketing RoadMap Got Started.
ShoesOptional ensures your success through laser-guided, well-executed digital marketing action.
We are here to help you outline a marketing plan that will drive your business forward. And we ensure that if you stick to the plan we lay out, over time, you will see success. In fact, if you work with us through our entire Marketing RoadMap, you will blow your competition out of the water.
With ShoesOptional on your team, you have no choice but to succeed.*
*Disclaimer: Results Not Typical
The RoadMap is Not for Everyone
If you’re looking for a quick-fix marketing company…
we may not be right for you.
If you’re not willing to put in the time, money, and effort to make this work…
we’re not what you’re looking for.
If You’re Ready to Put in the Effort to Push Your Business to the Next Level…
We are ready to help.
The truth is, while we may be a good fit for some businesses, we aren’t a good fit for everyone. Our Marketing RoadMap will work. It will help your business grow. But only if you are willing to invest in it. In order to be successful, you need to be willing to put in the time, effort, and money to make it work.
We won’t promise to get you to the top of Google in less than a week. That’s just not how we do things. We believe that long-lasting success only comes from putting focused effort into a long-term plan. And we do promise that if you stick to that plan you will see results.