How to Become a Leading Digital Agency

How to Become a Leading Digital Agency

It’s no secret that the world of business today is extremely competitive. Everyone is looking for a way to make their business more appealing to their customers, and to do that, they need a digital marketing agency to plan a spectacular ad campaign for them. But with so many agencies out there, which one do they use? More importantly, how do you, as a digital agency, bring these businesses to you? Digital marketing is no different from any other business sphere…it’s just as competitive. In order to bring customers to you, you need to make your agency more appealing than your competitors. But how do you accomplish this task? In order to become a leading digital marketing agency, you are going to need the following three things.

Brand or Identity 

In order to become a leading digital marketing agency, you need something that they can identify you with, i.e. a brand or an identity. Customers need to know who you are and what you are about. Otherwise, why should they even give your business the time of day? Customers want to know exactly who they are going to be dealing with. They want to put a face behind the name. The identity of your agency provides them with exactly what they are looking for. If they know you and know what your goals for their company are, they will be more inclined to take their business to you digital agency because they will trust your vision. But you can’t bring in clients on your brand alone, you need to give them information on what the focus of your agency is. To do this, you need a great website.


The Internet is the nucleus of all the information in existence. That’s why it is important to have a piece of territory on this giant terrain. The first place that anyone will look to find information on your business is the Internet. In most cases, what they find is what will be the deciding factor on whether or not they invest their time and resources in you. You want customers to be impressed by what they see. The quality of your agency’s website is a great place to start. But what does a great website look like?

A great website has four components. It must be simple, it must be professional, it must be clean, and it must be clear on what products and services are offered by the company it’s advertising.


First off – it must be simple. Your website cannot be overly complicated. If it’s too clustered with all of the information about your agency, potential customers won’t be able to understand what your are trying to say and will be turned off by it. But, if your website is designed in a way that gives all of your business’ information its own space, it will be easier for customers to understand what your company is about.


Next – it must be professional. Your website cannot look like it created by an amateur web designer. Customers want to work with the BEST people that they can. One of the best ways to determine the professionalism of a digital agency is to look at the agency’s website. If your website looks unprofessional, customers will assume that your business is the same way. Your website is often times the first glimpse of you that customers will see. You want it to reflect you. If your website looks professional, and it gives clients a sense of who you are, they will feel more comfortable bringing their business to you, because they will already have a sense of what their website will look like as well. In addition to being professional, the website must also be clean.


Thirdly – it must be clean. What does being a “clean” website mean? The term “clean” is referring to the design of the website. Your website has to be visually appealing. But how does one go about making their website design alluring to customers? One way is to utilize a color scheme.

Color Scheme

You want the colors that you choose for your website to look good together. You cannot just randomly choose colors and throw them onto your pages. One thing to remember is that you don’t want loud and obnoxious colors. Instead, try to go with a blend of some subtle, darker colors along with lighter tones. Clients look at your website to be able to get an idea of what their website might look like, so you want them to be impressed by yours.

Line Spacing

Another way to add to the quality of the design is through the line spacing on your pages. The information about your company should not be clustered together, but the lines should not seem like they are hundreds of miles apart either. Make sure that there is enough space to differentiate the lines. But not so much that you have to scroll down the page just to get from one line to the next.


Other ways to make your design clean include adding large images to your pages and putting borders around the them. You want images of things that will reflect your company’s identity. If you are wondering how to go about finding these images, there are many online sources that offer downloadable images that are either free or very inexpensive. You also want the images to have borders around them so that they don’t completely blend into the page. One way to create borders is to use white space.

White Space

One last tip to making your design as appealing as possible is to add white space throughout your pages. Adding white space will break up the color scheme that you have chosen. If you put white space around important points or pictures you want clients to see, it will help them stand out more.

While the design of your website is a huge part of drawing customers to your agency, it is not the largest part.


Finally – it must be clear. Clients want to come to your website and know exactly what they are getting. In order to know what they are getting, your website must clearly state what your agency is about. It must contain all of the information about your company that is pertinent to your clients. As previously stated, your clients are going to come to your website for information about you first. Your want your website to entice them to you, and for that to happen, you need to tell them as much about your business as possible. Clients need to know what services you would offer them. For example, you could list what you include in your ad campaigns. Customers can look at this and determine if they want to use your agency. The more specific you are, the more people will know about you.

Now that customers have seen your website and know a lot about you, they have decided to bring their business to you. But what do you do now that they have come?


In order to be successful in working with your clients, you need to develop relationships with them. They need to know that your care about their business as much as they do. They are relying on you to bring customers to them. In a way, the future of their company rests on your shoulders. It’s understandable if they are a little nervous. It’s hard to relinquish control of something of this magnitude of importance to someone that they barely know. This is why relationships are important. Customers will be more relaxed if they know you. They will feel like their company is in good hands. All of your customers need to feel this way. An important thing to remember is that you need to continue the relationships with your previous clients, as well as grow the relationship with your new clients.

Contact Us

At ShoesOptional, we are committed to giving our clients the very best we have to offer. If you are interested in learning more about how to become a leading digital agency, or if you want us to design a great website for you, feel free to email us at or call at (864) 688-9262.

Top 5 Things Your Digital Marketing Agency Should Provide

Top 5 Things Your Digital Marketing Agency Should Provide

Every business owner wants to find the best way to get their product out to the public. To do that, they need a good marketing campaign. However, marketing can be a difficult field to navigate, and with the advent of the Internet, it has changed a lot. That’s why it’s best to find an agency that is well versed in the newest forms of marketing. In today’s time, a digital marketing agency is the way to go. But you don’t just want to jump in and do business with the first digital agency that you find. You need to make sure that they are going to provide you with the following five items.

Relationship Building

When looking for a digital marketing agency, it is important to find one that will build a relationship with you. You want someone who is going to value your business as much as you do. After all, your business is your life. It’s important that the one who is advertising your company actually cares about your company. If they care, they are more likely to do everything they can to bolster you organization. You want an agency who is going to appreciate your business enough to get to know you. You have a vision for your company that you want others to know about. If the one who is supposed to tell potential customers about your vision doesn’t care about it themselves, they’re not worth your time. Not only do you want someone who is going to value you and your business, but you want great customer service from them as well.

Great Customer Service

With relationship building comes great customer service. It’s only natural that you would expect one with the other. The two go hand-in-hand. Now, this doesn’t mean calling at all hours of the day-and night-to update you on the status of your website (that would be incredibly creepy). Instead, it means providing you with regular updates on the success of the ad campaign, approaching you with any new ways of advertising, and listening to any ideas that you might have or want to implement. Remember, it’s your company, the agencies are here for YOUR benefit. With a relationship and great customer service in place, it’s time for agencies to tackle the third objective.

Expand Your Base

Digital marketing agencies are responsible for generating interest in your product or business from potential customers. As such, you need someone who will exhaust all options. Someone who is so committed to your success that they are willing to do whatever it takes to draw customers to you. But what does total commitment look like? One thing it involves is regular updates to your social media pages.

Social Media Management 

A large part of effective digital outreach is through social media. With the influence of the internet in everything today, social media has become one of the best ways to market products. Almost all companies today have Twitter and Facebook pages. Many of them have Instagram pages as well. Social media marketing is a major area that any digital agency should focus on. Because sites like Twitter are very popular, they make excellent ways to generate consumer intake to your business. In order to continue to bring clients to you, social media pages have to be updated regularly, which is where digital agencies come in. Digital agencies will monitor your pages and post updates to them. While social media management is an important area for digital marketing agencies to cover, there is one other that is just as significant to the growth of your company.

Reputation Management 

When it comes to business, people typically like to know what they are getting into. That’s why the reputation of your company is so important. When customers look up your business online, they will want to see reviews of your service or product. They want to know what others think about you. You may be thinking, “How do I handle what other people will think about me?” Believe it or not, a digital agency can help with that too. Their job in this process is to sort the good reviews from the bad to make sure that the good reviews will appear first. All you have to do is continue to provide the same great service or product that you have been.

How Shoesoptional Can Help

At Shoesoptional, the most important person is YOU. You know where you want your company to go, we simply provide the tools needed to get you there. We will provide you with all that you need to accomplish your goals. But we’re always open to any ideas that you have as well. Remember, it’s all about you! If you have any questions about a digital agency, or are looking to hire one, feel free to contact us at or (864) 688-9262.

Hidden Cost of Free

Hidden Cost of Free

The Hidden Cost of Free

Let’s be honest, everyone likes free stuff, especially in today’s world. It seems like everywhere we turn we are constantly bombarded with advertisements for free products or services. Free this or free that-it feels like almost everything is somehow free! But the question is…are these things really free? In terms of money, maybe. But when you really look at the big picture, you discover that nothing is ever truly free. The thing advertisers don’t tell customers about is the hidden cost of free.

What Is It?

What is the hidden cost of free? Really the question should be: what are the hidden COSTS of free, because there are a few. The biggest hidden cost is time. For instance, many website design companies offer free, do it yourself services. You don’t have to pay any money to them (which is always a plus), but there is one part that those “free” web design companies tend to leave out. Those do it yourself companies typically don’t tell you that it will cost you you’re time. Yes, money wise, it is free, but you are giving of your time to create your own website. Most people don’t like to spend large amounts of money on something like a website. So when someone tells you that something is not going to cost you anything, people tend to typically jump at that opportunity without thinking about other areas that might be affected. To a small business owner, not only is money valuable, but time is as well. There are only so many hours in a day. Small business owners have many tasks that they need to accomplish, but it always seems as if there is never enough time.

How Shoes Optional Can Help

At Shoes Optional, we understand how important time is to small business owners. We know that with everything else you have on your plate, the last thing you want to worry about is creating a website. That’s why we want to tackle that part of your “To Do List” for you. While we may not be free in terms of money, we definitely will help you free up some more of your time. If you have any questions about creating a website or are looking for someone to build a domain for you, contact us at or call us at (864) 688-9262.


Why I Love Small Businesses

Why I Love Small Businesses

Over the last year… I’ve asked many of you why you do what you do. It is my turn to answer that question and to share something very personal with you. Remember the following video?

I started doing websites in 1996. I was recently laid off and wasn’t sure what to do next. I have always been very technical and very creative. So I launched out on my own with one simple desire. Be the one people could count on to succeed online. Over the years, I have worked with large and small clients… and I must confess… there is a soft-spot in my heart for the small business owner. Large companies have lots of money and lots of people to get things done. Us small guys are constantly working on all aspects of our businesses.

Earlier this year, I made a no-looking back commitment to provide high-quality, reasonably priced mobile-friendly websites and strategic content marketing services to the small business owner. You guys deserve a break. ShoesOptional is honored to be of service. YOU are WHY I do what I do and WHY ShoesOptional does what WE do!

For 2015, we are already creating some great mobile-friendly websites, awesome optimized content and amazing ways to grow your presence online.

Mobile Friendly Websites

Mobile Friendly Websites

Recently Google updated their mobile search to include the phrase “Mobile-friendly” in the results. If your site isn’t optimized for mobile, you’re missing a significant opportunity to connect with your target audience. If you’re wondering if you’re site is mobile-friendly, try this tool from Google.

Mobile-Friendly Test

ShoesOptional builds all websites using responsive design to ensure that you are mobile-friendly. Take a look at some of the packages we offer to get your website online & mobile-friendly.

Ever Get So Busy…

Ever Get So Busy…

I’m not going to lie to you. Things have been extremely busy. We’ve been working with some amazing clients. We are building mobile friendly websites (responsive design) and getting results through strategic content marketing.

Enough about us. As I shared in a previous email, I am seeking to understand WHY individuals & businesses do what they do. Author & Speaker Simon Sinek gives an amazing description of the power ofWHY (not just in business, but in life). Here’s his TedTalk that has been viewed over 3 million times on YouTube & over 18 million times at

So WHY do I want to know about your WHY? I’ll let you in on a little secret. It is your WHY that sets you apart from your competitor. In marketing terms, it is your USP (unique selling proposition). It is this WHY that allows Apple to continue to set & break sales records over and over again. Does your website clearly communicate your WHY? If not, WHY not?

Let us help define & share your WHY in ways that will attract the type of clients you want to your business. Visit: and share your WHY with us.

Weekly Formula for Getting Things Done

Weekly Formula for Getting Things Done

I’ve been in business for a number of years and am declaring 2014 as the year of success. Here’s my road map. Let me know if it works for you too!

Make Money Monday

Most people hate Monday. Personally, I like the opportunity to hit the ground running and generate revenue for my business. Make Money Monday is all about focusing on tasks that generate revenue.

Tough Task Tuesday

Admit it. We all have those task that bring out the procrastinator in best of us. Avoidance behavior kicks in and distractions take over. Tough Task Tuesday is about identifying and tackling the task head on. Need to invoice your customers? Need to write a blog post? Need to make that difficult call? Relegate it to Tough Task Tuesday and knock it out.

Win-Win Wednesday

We all understand the phrase win-win. Do we actively do anything to create a win-win with our customers, vendors, employees or prospects? Have you asked your customers what you can do to make their lives easier? Have you reached out to one of your employees to understand how you can help them grow in their career? Win-Win Wednesday is about creating relationships in your business.

Think It Through Thursday

It has been said that if all you do is work in your business and not on your business, you will remain small and stifled. Think It Through Thursday is about working on your business. Review your business plan. Take a look at your projections. Work on new products or services. This is crucial to the long-term success of your business.

Fantastic Finish Friday

You’ve made it to Friday. You can see the weekend from here and you ready to ease into things. Have you considered how you can finish the week and make it a record week for your business. Is there one more call you can make? Any lingering sales from Make Money Monday that you can put on the books? Any additional Win-Win Wednesday chances to bring your customers into the weekend thinking about your business?

Study Success Saturday

Small business owners are all about working hard and playing hard. Who in business do you admire? What business books have you been wanting to read? Have you revisited classics like Think & Grow Rich or modern classics like Rich Dad Poor Dad. How about Start With Why?

Stop Striving Sunday

Small business owners are notorious about not taking time to recharge. One of my favorite versus in the Bible is Psalm 46:10 “Be still, and know that I am God; I will be exalted among the nations, I will be exalted in the earth.” (New International Version) Regardless of your spiritual views, the advice is simple. Stop striving. Take time to be with your family. Get out and enjoy the life you are working so hard to build for yourself. Take a long nap. Go for a long walk on the beach… shoes optional of course. Reflect and give thanks for the amazing blessings in your life.

You Decide What’s Inside

You Decide What’s Inside

I’ve recently had lunch at Chipotle. I glanced at the top of my receipt to find the following:

“You decide what’s inside.”

Many of us don’t realize the God-given ability to chose what goes inside. This includes things we consume both with our mouths and our souls. So again I ask. What will you decide in 2014.