ShoesOptional Blog

Ideas, Best Practices & Insightful Ponderings

Coming Soon!

What We Do and Why There is a lot going on at ShoesOptional right now. As we’ve started 2019, we have been thinking and talking a lot about who we are, what we do, and most importantly why we do it. Remembering why helps us confirm what we are already doing. Our goal...

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Hidden Cost of Free

The Hidden Cost of Free Let's be honest, everyone likes free stuff, especially in today's world. It seems like everywhere we turn we are constantly bombarded with advertisements for free products or services. Free this or free that-it feels like almost everything is...

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Why I Love Small Businesses

Over the last year... I've asked many of you why you do what you do. It is my turn to answer that question and to share something very personal with you. Remember the following video? I started doing websites in 1996. I was recently laid off and wasn't sure what to do...

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Mobile Friendly Websites

Recently Google updated their mobile search to include the phrase "Mobile-friendly" in the results. If your site isn't optimized for mobile, you're missing a significant opportunity to connect with your target audience. If you're wondering if you're site is...

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Ever Get So Busy…

I'm not going to lie to you. Things have been extremely busy. We've been working with some amazing clients. We are building mobile friendly websites (responsive design) and getting results through strategic content marketing. Enough about us. As I shared in a previous...

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