Top 5 Things Your Digital Marketing Agency Should Provide

Top 5 Things Your Digital Marketing Agency Should Provide

Every business owner wants to find the best way to get their product out to the public. To do that, they need a good marketing campaign. However, marketing can be a difficult field to navigate, and with the advent of the Internet, it has changed a lot. That’s why it’s best to find an agency that is well versed in the newest forms of marketing. In today’s time, a digital marketing agency is the way to go. But you don’t just want to jump in and do business with the first digital agency that you find. You need to make sure that they are going to provide you with the following five items.

Relationship Building

When looking for a digital marketing agency, it is important to find one that will build a relationship with you. You want someone who is going to value your business as much as you do. After all, your business is your life. It’s important that the one who is advertising your company actually cares about your company. If they care, they are more likely to do everything they can to bolster you organization. You want an agency who is going to appreciate your business enough to get to know you. You have a vision for your company that you want others to know about. If the one who is supposed to tell potential customers about your vision doesn’t care about it themselves, they’re not worth your time. Not only do you want someone who is going to value you and your business, but you want great customer service from them as well.

Great Customer Service

With relationship building comes great customer service. It’s only natural that you would expect one with the other. The two go hand-in-hand. Now, this doesn’t mean calling at all hours of the day-and night-to update you on the status of your website (that would be incredibly creepy). Instead, it means providing you with regular updates on the success of the ad campaign, approaching you with any new ways of advertising, and listening to any ideas that you might have or want to implement. Remember, it’s your company, the agencies are here for YOUR benefit. With a relationship and great customer service in place, it’s time for agencies to tackle the third objective.

Expand Your Base

Digital marketing agencies are responsible for generating interest in your product or business from potential customers. As such, you need someone who will exhaust all options. Someone who is so committed to your success that they are willing to do whatever it takes to draw customers to you. But what does total commitment look like? One thing it involves is regular updates to your social media pages.

Social Media Management 

A large part of effective digital outreach is through social media. With the influence of the internet in everything today, social media has become one of the best ways to market products. Almost all companies today have Twitter and Facebook pages. Many of them have Instagram pages as well. Social media marketing is a major area that any digital agency should focus on. Because sites like Twitter are very popular, they make excellent ways to generate consumer intake to your business. In order to continue to bring clients to you, social media pages have to be updated regularly, which is where digital agencies come in. Digital agencies will monitor your pages and post updates to them. While social media management is an important area for digital marketing agencies to cover, there is one other that is just as significant to the growth of your company.

Reputation Management 

When it comes to business, people typically like to know what they are getting into. That’s why the reputation of your company is so important. When customers look up your business online, they will want to see reviews of your service or product. They want to know what others think about you. You may be thinking, “How do I handle what other people will think about me?” Believe it or not, a digital agency can help with that too. Their job in this process is to sort the good reviews from the bad to make sure that the good reviews will appear first. All you have to do is continue to provide the same great service or product that you have been.

How Shoesoptional Can Help

At Shoesoptional, the most important person is YOU. You know where you want your company to go, we simply provide the tools needed to get you there. We will provide you with all that you need to accomplish your goals. But we’re always open to any ideas that you have as well. Remember, it’s all about you! If you have any questions about a digital agency, or are looking to hire one, feel free to contact us at or (864) 688-9262.

Hidden Cost of Free

Hidden Cost of Free

The Hidden Cost of Free

Let’s be honest, everyone likes free stuff, especially in today’s world. It seems like everywhere we turn we are constantly bombarded with advertisements for free products or services. Free this or free that-it feels like almost everything is somehow free! But the question is…are these things really free? In terms of money, maybe. But when you really look at the big picture, you discover that nothing is ever truly free. The thing advertisers don’t tell customers about is the hidden cost of free.

What Is It?

What is the hidden cost of free? Really the question should be: what are the hidden COSTS of free, because there are a few. The biggest hidden cost is time. For instance, many website design companies offer free, do it yourself services. You don’t have to pay any money to them (which is always a plus), but there is one part that those “free” web design companies tend to leave out. Those do it yourself companies typically don’t tell you that it will cost you you’re time. Yes, money wise, it is free, but you are giving of your time to create your own website. Most people don’t like to spend large amounts of money on something like a website. So when someone tells you that something is not going to cost you anything, people tend to typically jump at that opportunity without thinking about other areas that might be affected. To a small business owner, not only is money valuable, but time is as well. There are only so many hours in a day. Small business owners have many tasks that they need to accomplish, but it always seems as if there is never enough time.

How Shoes Optional Can Help

At Shoes Optional, we understand how important time is to small business owners. We know that with everything else you have on your plate, the last thing you want to worry about is creating a website. That’s why we want to tackle that part of your “To Do List” for you. While we may not be free in terms of money, we definitely will help you free up some more of your time. If you have any questions about creating a website or are looking for someone to build a domain for you, contact us at or call us at (864) 688-9262.


Why I Love Small Businesses

Why I Love Small Businesses

Over the last year… I’ve asked many of you why you do what you do. It is my turn to answer that question and to share something very personal with you. Remember the following video?

I started doing websites in 1996. I was recently laid off and wasn’t sure what to do next. I have always been very technical and very creative. So I launched out on my own with one simple desire. Be the one people could count on to succeed online. Over the years, I have worked with large and small clients… and I must confess… there is a soft-spot in my heart for the small business owner. Large companies have lots of money and lots of people to get things done. Us small guys are constantly working on all aspects of our businesses.

Earlier this year, I made a no-looking back commitment to provide high-quality, reasonably priced mobile-friendly websites and strategic content marketing services to the small business owner. You guys deserve a break. ShoesOptional is honored to be of service. YOU are WHY I do what I do and WHY ShoesOptional does what WE do!

For 2015, we are already creating some great mobile-friendly websites, awesome optimized content and amazing ways to grow your presence online.

Mobile Friendly Websites

Mobile Friendly Websites

Recently Google updated their mobile search to include the phrase “Mobile-friendly” in the results. If your site isn’t optimized for mobile, you’re missing a significant opportunity to connect with your target audience. If you’re wondering if you’re site is mobile-friendly, try this tool from Google.

Mobile-Friendly Test

ShoesOptional builds all websites using responsive design to ensure that you are mobile-friendly. Take a look at some of the packages we offer to get your website online & mobile-friendly.

Ever Get So Busy…

Ever Get So Busy…

I’m not going to lie to you. Things have been extremely busy. We’ve been working with some amazing clients. We are building mobile friendly websites (responsive design) and getting results through strategic content marketing.

Enough about us. As I shared in a previous email, I am seeking to understand WHY individuals & businesses do what they do. Author & Speaker Simon Sinek gives an amazing description of the power ofWHY (not just in business, but in life). Here’s his TedTalk that has been viewed over 3 million times on YouTube & over 18 million times at

So WHY do I want to know about your WHY? I’ll let you in on a little secret. It is your WHY that sets you apart from your competitor. In marketing terms, it is your USP (unique selling proposition). It is this WHY that allows Apple to continue to set & break sales records over and over again. Does your website clearly communicate your WHY? If not, WHY not?

Let us help define & share your WHY in ways that will attract the type of clients you want to your business. Visit: /why and share your WHY with us.

Weekly Formula for Getting Things Done

Weekly Formula for Getting Things Done

I’ve been in business for a number of years and am declaring 2014 as the year of success. Here’s my road map. Let me know if it works for you too!

Make Money Monday

Most people hate Monday. Personally, I like the opportunity to hit the ground running and generate revenue for my business. Make Money Monday is all about focusing on tasks that generate revenue.

Tough Task Tuesday

Admit it. We all have those task that bring out the procrastinator in best of us. Avoidance behavior kicks in and distractions take over. Tough Task Tuesday is about identifying and tackling the task head on. Need to invoice your customers? Need to write a blog post? Need to make that difficult call? Relegate it to Tough Task Tuesday and knock it out.

Win-Win Wednesday

We all understand the phrase win-win. Do we actively do anything to create a win-win with our customers, vendors, employees or prospects? Have you asked your customers what you can do to make their lives easier? Have you reached out to one of your employees to understand how you can help them grow in their career? Win-Win Wednesday is about creating relationships in your business.

Think It Through Thursday

It has been said that if all you do is work in your business and not on your business, you will remain small and stifled. Think It Through Thursday is about working on your business. Review your business plan. Take a look at your projections. Work on new products or services. This is crucial to the long-term success of your business.

Fantastic Finish Friday

You’ve made it to Friday. You can see the weekend from here and you ready to ease into things. Have you considered how you can finish the week and make it a record week for your business. Is there one more call you can make? Any lingering sales from Make Money Monday that you can put on the books? Any additional Win-Win Wednesday chances to bring your customers into the weekend thinking about your business?

Study Success Saturday

Small business owners are all about working hard and playing hard. Who in business do you admire? What business books have you been wanting to read? Have you revisited classics like Think & Grow Rich or modern classics like Rich Dad Poor Dad. How about Start With Why?

Stop Striving Sunday

Small business owners are notorious about not taking time to recharge. One of my favorite versus in the Bible is Psalm 46:10 “Be still, and know that I am God; I will be exalted among the nations, I will be exalted in the earth.” (New International Version) Regardless of your spiritual views, the advice is simple. Stop striving. Take time to be with your family. Get out and enjoy the life you are working so hard to build for yourself. Take a long nap. Go for a long walk on the beach… shoes optional of course. Reflect and give thanks for the amazing blessings in your life.

You Decide What’s Inside

You Decide What’s Inside

I’ve recently had lunch at Chipotle. I glanced at the top of my receipt to find the following:

“You decide what’s inside.”

Many of us don’t realize the God-given ability to chose what goes inside. This includes things we consume both with our mouths and our souls. So again I ask. What will you decide in 2014.