Penny Insurance

The Penny Insurance website is another example of how we work together with other agencies in our whitelabel program. Penny Insurance is another project we worked on for the Flourish Marketing Agency. We always enjoy working with the Flourish team and were more than happy to help them build a new website for Penny Insurance. 

Penny Insurance is an independent insurance agency based in Western North Carolina. Penny Insurance is family run business and they are passionate about providing their clients with the best options when it comes to insurance. They are insurance experts, and their website needed to reflect that. A huge part of building a great website is understanding the brand behind it. Penny Insurance knows who they are and why they do what they do. That made it easy for us to build a website that really showcases their expertise and professionalism.

We continue to manage maintenance and updates for Penny Insurance in partnership with Flourish, including posting blogs, editing current pages, and creating new landing pages. 

Website Refresh

The New York Chapter of the American Society for Metabolic and Bariatric Surgery reached out to ShoesOptional, asking if we could build a website that specifically featured their bi-annual conference. The site needed to be clean and professional looking. The New York Chapter of the American Society for Metabolic and Bariatric Surgery is a group of people who are passionate about what they do. We wanted to honor their passion by creating a  professional looking website that highlighted the conference. This included creating sign up forms and integrating PayPal. 

The result was something both the client and ShoesOptional are proud of. 

After the final launch of the site, we assisted in their marketing efforts, helping to craft and send out emails promoting the conference. We continue to provide maintenance services, including email marketing, for ASMBS NY.

The Redesign Process

The process for rebuilding Trinity’s website involved several stages:

1. 1. Rebuild the existing website in WordPress
   2. Set up a staging site in WordPress
   3. Design the new website
   4. Review the design with the client
   5. Launch the new website

Establish Communication

At ShoesOptional, communication with our clients is the most crucial part of any project. We made sure that we kept Trinity Industrial up-to-date on our progress.

Our communication started off with a kickoff call with Trinity where we discussed expectations for both ShoesOptional and Trinity, as well as how we would communicate. We regularly checked in with Trinity to get feedback on our design and had several calls with them to discuss where we were going with their website. Communication is key in all of our projects, so that we can ensure our clients are happy with our project.