A New Look

Burlingham Seeds asked ShoesOptional to help rescue their website. Burlingham Seeds provides turf and forage seed to wholesale distributors both in the U.S and globally. They needed a fresh look for their website that matched the quality of the seed they sell. Burlingham was looking for a clean, simple design to showcase the products they have available. 

ShoesOptional stepped up to the plate and delivered a fresh, new website that is functional on mobile and desktop. 

The Redesign Process

The process for rebuilding Burlingham’s website involved several stages:

1. 1. Set up a staging site in WordPress
   2. Design the new website
   3. Walk through each page of the site to ensure it is mobile friendly
   4. Review the design with the client
   5. Launch the new website

Communication

Communication is something we value at ShoesOptional, so all along the process we kept the client up-to-date on what was going on, as well as what we needed from them. We set up a kickoff call before we started on the project to make sure we were all clear on expectations and what Burlingham was looking for in their site.