Strategic Content Marketing Services

your web-presence company

Our Approach

What you envision is what we do!

1. Envision

You have a need. You have a project. You have a deadline. You have a vision. You have a budget. ShoesOptional understands that it is truly all about YOU.

From the simple to the complex, ShoesOptional knows what it takes to make your vision a reality. Our approach is to turn vision into a reality. What you envision is what we do!

2. Establish

ShoesOptional believes in relationships. You have a specific project in mind. We have a relationship in mind. We take the time to get to know your business. We seek to understand the uniqueness of your business model and what sets you apart from similar organizations. We take a look at what’s been done, what’s worked & more importantly what hasn’t. In the online world, we analyze statistics, rankings and messaging. This is the foundation of building a great online presence.

3. Expect

ShoesOptional works to discover and define expectations. The success of any project is not so much in the execution, but in expectations being met or exceeded. We understands the importance of clear expectations.

4. Execute

With a clear vision and well defined expectations, the execution phase is where all the magic happens. ShoesOptional works closely with you throughout the process to ensure clear communication is taking place. Deadlines for both you and for ShoesOptional will be closely monitored. We understand that there are often competing demands on your time and attempt to work around schedule delays. However, in order to ensure budgets and timelines are managed appropriately, we will be very proactive.

5. Exceed

The approach described above is the “How” of what ShoesOptional does to fulfill the requirements of a project. If that is all we did, you would probably be very happy. We believe in taking it a step further. We want the relationship to count for more than a successful project. We want to exceed your expectations by doing the extra things that make this a memorable experience. With projects large and small, we want you to be proud of the final product. We want to help show the world what your vision has become. Through awards and recognition, we help bring attention to you. After all… You had a need. You had a project. You had a deadline. You had a vision. You had a budget. ShoesOptional brings it all back to – YOU.

The Content

Content is the foundation of every successful website. Written words, rich media and a strong social presence are crucial to the long-term sustainability of any company’s web presence. Our strategic content marketing services provide a comprehensive approach to growing your business with the right mix of content focused on setting you apart from the competition.


  • Industry Specific Topics To Build Tag Clouds & Thought Leadership
  • SEO Embedded Terms & Concepts
  • Tonality Reflective of Corporate Culture, Mission, Vision (Starting with Why)

Web Content

  • Articles & Press Releases
  • Imagery
  • Identify Holes In Current Content
  • Create Content & Add To Site

Social Engagement

  • LinkedIn Groups/Page Management
  • Facebook/ Google+ Page Creation/Management
  • Pinterest/Instagram/Vine Setup & Management
  • Twitter Setup & Management


  • Review/Audit Current SEO Efforts
  • Reword Content To Capture Greater SEO Rankings
  • Integrate Into All Content Touch Points
  • AdWords Setup & Management


  • Establish YouTube/Vimeo Channel
  • Monitor/Moderate
  • Create Branded Production Elements/Themes
  • Approve Script For All Product/Training Videos

Case Studies

  • Industry Engaging Solutions Provided by Your Company
  • Focus On Specific Challenges, Opportunities & Solutions
  • Clear Presentation of Problem/Solution/Result by Your Company

The Process

This is where the magic happens. The process is designed to taylor a content marketing strategy that is ideal for your business. Not every social media platform makes sense for all businesses. We take the time to uncover the “why” of your business. Most businesses know what they do and how they do it, but few understand why?

We take the time to uncover the “why” of your business.


You already understand what you do and how you do it, but do you know why you do what you do? The WHY is what sets you apart from your competitor. It is WHY your customers choose you.

The Bottom Line

Marketing plans fail for one primary reason. NO CONSISTENT ACTIVITY.  From the Baseline session & the quarterly Goal Line sessions strategic content marketing activities are scheduled.

Additional Informational Interviews For Content
Review & Sign-off Of Content To Be Posted
Monitoring & Engaging Social Accounts/Profiles

The Packages

Monthly packages are fluid & flexible. Budgets are identified & confirmed in both the Baseline & Goal Line sessions. Monthly packages are customized to maximize the best return on your marketing bottom line.

 Content Marketing a La Carte Pricing

Case StudyCustomer interview specifically aimed at a particular industry where your company’s solution is highlighted.$1,700
Email NewsletterEmail news letter focused on product offerings & announcements.$550
Press ReleaseNews/Noteworthy with focus on highlighting strengths, key business relationships, talent & partnerships$550
Executive Bio WritingInterview executive, review CV/resume, develop bio and bulleted list of speaking points for website/media$750
Single PodcastA 3-5 minute podcast about a specific product or service.$750
Podcast Series (3 minimum)Each 3-5 minute podcast would highlight a topic, product or service offering to highlight selling features.$500 ea.
Single VideoA 3-5 minute video about a specific product or service. Includes production value with brand identity integrated into intro and ending of video.$2,500
Video  Series (3 minimum)Each 3-5 minute video would highlight a topic, product or service offering to highlight selling features. Includes production value with brand identity integrated into intro and ending of video. Plus numbering and linking between each video in series.$2,100ea.
Product Data Sheet1 page product sheets specifically designed to highlight selling features. Interview with sales team on selling points.$1,200 ea.
Web Page ContentStandard web page content developed with keyword/SEO elements.$350 ea.
Landing/Section Page ContentContent specifically written to showcase the information, products or services found within a specific section of the website. Keywords and SEO integrated.$900 ea.
Web Category/Section ContentContent specifically written for an entire section or category of the site. Minimum of 4 pages with cross-linking and keyword/SEO elements across all sections.Starting at $3,500
ArticleBylined article developed, copy edited and proofed.$1,500
Feature Article / White Paper / eBookContent from blogs, interviews, Q&A, trade-shows and testimonials pulled together into a branded document for publication and distribution.$3,500
Printed NewsletterUp to 1,000 words of printed newsletter content. Newsletter formatting and imagery included.$2,250
Presentation  DevelopmentProfessional presentation development. Slides, branding, imagery and message.$750 ea.


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