Terms & Conditions

Effective Date: October 23, 2025

Welcome to ShoesOptional (the “Company,” “we,” “us,” or “our”). These Terms & Conditions (“Terms”) govern your access to and use of our website at https://shoesoptional.com/ (the “Site”) and any services provided through the Site (collectively, the “Services”). By accessing the Site, requesting Services, or entering into any agreement with us, you (“Client,” “you,” or “your”) agree to be bound by these Terms. If you do not agree with these Terms, you may not use the Site or Services.

These Terms form a legally binding contract between you and ShoesOptional, LLC, located at 200 E Trade St #2, Simpsonville, SC 29681. Please read them carefully.

1. Description of Services

ShoesOptional provides digital marketing and related services, including but not limited to:

  • Development and maintenance of professional, mobile-friendly websites.

  • Digital marketing strategy and planning via our Digital Marketing RoadMap.

  • Social media management.

  • Content creation and copywriting.

  • Management of Google and Facebook Ads.

  • Branding Bootcamp and analysis.

  • Search Engine Optimization (SEO) services.

All Services are provided on a project-based, retainer, or hourly basis as outlined in your specific service agreement (“Service Agreement”). Services may evolve, and we reserve the right to modify offerings at any time.

We do not guarantee specific results from our Services, such as increased traffic, sales, or rankings. Success depends on your active participation, commitment, and external factors beyond our control. Any testimonials or case studies on the Site are for illustrative purposes only and are not guarantees.

2. Client Eligibility and Accounts

To use certain Services, you must:

  • Be at least 18 years old.

  • Provide accurate, complete, and current information when registering for an account or requesting Services.

  • Maintain the security of your account credentials.

You are responsible for all activities under your account. Notify us immediately of any unauthorized use at [email protected].

3. Client Responsibilities

As our Client, you agree to:

  • Provide timely access to necessary information, materials, accounts, and approvals (e.g., website logins, brand guidelines).

  • Respond to our requests within agreed timelines to avoid delays.

  • Ensure all provided materials do not infringe third-party rights.

  • Comply with all applicable laws, including data protection regulations.

Failure to meet these responsibilities may result in project delays, additional fees, or termination of Services.

4. Payments and Billing

  • Fees: Fees are specified in your Service Agreement. We may require a deposit (e.g., 50% upfront) for projects.

  • Payment Terms: Payments are due net 15 days from invoice date via [specify methods, e.g., bank transfer, credit card]. Late payments accrue 1.5% monthly interest.

  • Taxes: You are responsible for all applicable taxes.

  • Refunds: Deposits are non-refundable. Refunds for completed Services are at our discretion and subject to a review process.

  • Changes: Scope changes may incur additional fees, agreed upon in writing.

We reserve the right to suspend Services for non-payment.

5. Intellectual Property

  • Our IP: All work product, tools, methodologies (e.g., Digital Marketing RoadMap), and deliverables created by us remain our property until full payment is received. Upon payment, we grant you a non-exclusive, non-transferable license to use the deliverables for your internal business purposes.

  • Your IP: You retain ownership of pre-existing materials you provide. You grant us a license to use them solely for providing Services.

  • Third-Party Materials: We may use stock images, fonts, or tools; you agree to their terms.

You may not reverse-engineer, modify, or resell our deliverables without permission.

6. Confidentiality

Both parties agree to keep confidential any non-public information disclosed during the engagement (“Confidential Information”), using it only for the purpose of the Services. This obligation survives termination for 2 years.

Exceptions: Information that is publicly known, independently developed, or required by law to disclose.

7. Representations and Warranties

We warrant that Services will be performed in a professional manner consistent with industry standards. EXCEPT AS EXPRESSLY STATED, SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

You represent that you have the authority to enter this agreement and that your use of Services will not violate laws or third-party rights.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY SHALL NOT EXCEED THE FEES PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM. WE SHALL NOT BE LIABLE FOR INDIRECT, CONSEQUENTIAL, INCIDENTAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF ADVISED OF THEIR POSSIBILITY.

This limitation applies to all claims, whether in contract, tort, or otherwise.

9. Indemnification

You agree to indemnify and hold us harmless from any claims arising from your breach of these Terms, misuse of Services, or infringement of third-party rights by your materials.

10. Termination

  • By Either Party: For material breach, with 10 days’ written notice to cure.

  • By Us: For non-payment or if Services pose legal risks.

  • Effects: Upon termination, you must pay for Services rendered. Confidential obligations and IP rights survive.

11. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of South Carolina, without regard to conflict of laws principles. Any disputes shall be resolved exclusively in the state or federal courts located in Greenville County, South Carolina.

We encourage informal resolution first. Contact us at [email protected].

12. Force Majeure

Neither party is liable for delays caused by events beyond reasonable control, such as natural disasters, wars, or pandemics.

13. Changes to Terms

We may update these Terms at any time. Changes are effective upon posting on the Site. Continued use of Services after changes constitutes acceptance.

14. Miscellaneous

  • Entire Agreement: These Terms, together with your Service Agreement, constitute the full agreement.

  • Severability: Invalid provisions do not affect the rest.

  • Waiver: No waiver of any breach is effective unless in writing.

  • Assignment: You may not assign these Terms without our consent.

  • Electronic Communications: Agreements and notices may be electronic.

Contact Us

If you have questions about these Terms, contact us at:

  • Email: [email protected]

  • Phone: (864) 688-9262

  • Address: 200 E Trade St #2, Simpsonville, SC 29681

Shoes are Optional. Marketing is not. © 2025 ShoesOptional, LLC. All rights reserved.

Address

200 E Trade St #2

Simpsonville, SC 29681

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