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SEM Services That Elevate Your Business

Getting your business in front of the right people.

Getting You to the Top of the Search Engines.

We provide SEM services for a variety of industries. We work with small businesses, medical practices, construction companies, and more. The search engine marketing services we provide are meant to help you get to the top of the search engine results and get in front of your target audience. Our process makes it easy for you to grow your business quickly. When you work with ShoesOptional to create ad campaigns, we will take care of everything so you don’t have to worry about anything.

What is Search Engine Marketing?

Search engine marketing involved promoting your website, products, and services by paying for advertising space on places like Google, Facebook, and Youtube. By paying for these platforms to run your ads your business gets more exposure. For example, if you run Google Ads, your ad will appear alongside search results when people search for topics related to your business. Search engine marketing is a great way to get your business and website to the top of Google search results while you work on building your content marketing strategy. 

We Help You Determine the Ads You Need.

Google Ads

Running paid ads on Google is the best way to get your business in front of the right people at the right time. Google Ads are a highly targeted, active way to advertise online. By choosing the right keywords and optimizing your landing pages you make it easier for your audience to find your business when they need it the most. With our SEM services we help you create ad campaigns that work for you. We help you narrow down the keywords your audience is searching for to create Google Ads that grow your business. We also run A/B testing on your ads so we can make sure you’re getting the best results possible. 

Facebook Ads

The biggest difference between advertising on Facebook and advertising on Google is that Facebook ads are more passive. On Google, your customers are intentionally looking for your type of business. But on Facebook you are able to put your ads in front of people who are not necessarily searching for your business. Facebook ads also allow you to use imagery to catch people’s attention while scrolling through their news feed. When you work with us to develop Facebook Ad campaigns we help you design compelling ads that draw in the right people. We help you narrow down your target audience, enabling you to reach exactly the right customers. Our ads are always designed with your brand and audience in mind. Our Facebook Ad services give you the ads you need to get more leads and build your business.   

Facebook Ads Search Engine Marketing ShoesOptional

Highly-Targeted Ads Will Help You Get Started.

At ShoesOptional, we know that the best way to get to the top of the search engines and grow your business is through strategic content marketing. We want to see your business to have a solid foundation through our Marketing RoadMap. And that’s why we spend so much time working on getting your website, content, and social media right.

But we also know you need more customers now. You need more revenue now. And we know that SEM is the best way to get more leads while we build out the rest of your marketing strategy.

Our SEM services are an important part of our marketing strategy. Your marketing plan is not dependent on our SEM services. But when we create compelling, highly targeted Google and Facebook Ads we help you get the leads you need to keep your business going. SEM services are a great way to keep growing your business while we work on more long-term marketing efforts. 

Search Engine Marketing is the final piece of the puzzle.

There’s more to the Marketing RoadMap.

Our SEM services are designed to work within a whole marketing strategy. The ads we run are meant to give you a head start while we work on everything else. We will work with you to define your brand, design your website, develop a content strategy, manage your online reputation, and run your social media. All of these things come together to create a Marketing RoadMap that works for your business.

So let’s get going.