(864) 688-9262 info@shoesoptional.com

New Website

Industrial Safety Coatings

(American Society of Metabolic and Bariatric Surgery, New York Chapter)

Website Refresh

The New York Chapter of the American Society for Metabolic and Bariatric Surgery reached out to ShoesOptional, asking if we could build a website that specifically featured their bi-annual conference. The site needed to be clean and professional looking. The New York Chapter of the American Society for Metabolic and Bariatric Surgery is a group of people who are passionate about what they do. We wanted to honor their passion by creating a  professional looking website that highlighted the conference. This included creating sign up forms and integrating PayPal. 

The result was something both the client and ShoesOptional are proud of. 

After the final launch of the site, we assisted in their marketing efforts, helping to craft and send out emails promoting the conference. We continue to provide maintenance services, including email marketing, for ASMBS NY.

The Redesign Process

The process for rebuilding Trinity’s website involved several stages:

    1. Rebuild the existing website in WordPress
    2. Set up a staging site in WordPress
    3. Design the new website
    4. Review the design with the client
    5. Launch the new website

Establish Communication

At ShoesOptional, communication with our clients is the most crucial part of any project. We made sure that we kept Trinity Industrial up-to-date on our progress.

Our communication started off with a kickoff call with Trinity where we discussed expectations for both ShoesOptional and Trinity, as well as how we would communicate. We regularly checked in with Trinity to get feedback on our design and had several calls with them to discuss where we were going with their website. Communication is key in all of our projects, so that we can ensure our clients are happy with our project.  

The Results


Since 2005, Industrial Safety Coatings has been providing clients throughout the Southeast with high-performance flooring solutions and concrete repair services. https://iscoatings.com

Interested In Working With Us?